Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account on our Website or Apps
• Subscribe to our newsletter
• Fill out a contact form
• Make a purchase or transaction
• Contact our customer support

This information may include:

• Name
• Email address
• Phone number
• Mailing address
• Company name
• Payment information
• Business information related to import-export services

1.2 Automatically Collected Information

When you access our Website or use our Apps, we automatically collect certain information, including:

• Device identifiers (IDFA, GAID)
• IP address
• Browser type and version
• Operating system
• Device type and model
• Language preferences
• Referring/exit URLs
• Date and time of access
• Usage patterns and behaviors within the Apps
• Location data (if permitted)

1.3 Information from Third Parties

We may receive information about you from third parties, including:

• Advertising partners and networks
• Analytics providers
• Social media platforms (if you connect through them)
• Business partners and distributors
• Public databases

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our Website and Apps
• To process transactions and send related information
• To send promotional communications (with your consent)
• To send you service-related notifications
• To respond to your comments, questions, and requests
• To monitor and analyze usage patterns and trends
• To personalize and improve your experience
• To display relevant advertisements through our advertising partners
• To comply with legal obligations
• To detect, prevent, and address fraud and abuse
• To provide customer support and technical assistance
• To facilitate business partnerships and trade services

3. App Store Compliance - Google Play and Apple App Store

3.1 Google Play Developer Policies

Our mobile applications comply with Google Play Developer Program Policies, including but not limited to:

• User-generated content policies
• Permissions and API usage policies
• Privacy and security requirements
• Monetization and payment policies
• Deceptive behavior policies
• Intellectual property policies
• Malware and harmful behavior policies

3.2 Apple App Store Review Guidelines

Our iOS applications comply with Apple Developer Program License Agreement and App Store Review Guidelines, including:

• App Store Review Guideline Section 2 - Safety
• App Store Review Guideline Section 5 - Business
• App Store Review Guideline Section 6 - Design
• App Store Review Guideline Section 7 - Legal
• Developer code of conduct

3.3 Data Safety on Google Play

We have completed the Data Safety form on Google Play, accurately disclosing:

• Data types collected (including location, app activity, and device identifiers)
• Purpose of data collection
• Whether data is shared with third parties
• Security practices implemented
• Options for user control over their data

4. International Privacy Law Compliance

4.1 GDPR - General Data Protection Regulation (European Union)

For users in the European Economic Area (EEA), we process personal data in accordance with GDPR:

• Lawful Basis: We process data based on consent, contractual necessity, and legitimate interests
• Data Subject Rights: You have the right to access, rectify, erase, restrict processing, data portability, and object
• Data Protection Officer: Contact our DPO at support@boyuya.com
• International Transfers: We ensure appropriate safeguards for international data transfers
• Privacy by Design: We implement data protection principles throughout our development process
• Breach Notification: We notify supervisory authorities within 72 hours of becoming aware of a breach

4.2 CCPA - California Consumer Privacy Act

California residents have specific rights under CCPA:

• Right to Know: Know what personal information is collected, used, and shared
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt out of the sale of personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your rights
• Categories of Information: We collect categories as defined under CCPA
• Do Not Sell My Personal Information: Contact us to exercise this right

4.3 COPPA - Children's Online Privacy Protection Act

We are committed to protecting children's privacy:

• Age Restriction: Our services are not intended for children under 13 years of age
• No Deliberate Collection: We do not knowingly collect personal information from children under 13
• Parental Controls: Parents can contact us to review, delete, or stop collection of their child's information
• Verification: We take reasonable steps to verify parental consent
• School Consent: If applicable, we comply with school official consent requirements

4.4 GDPR-K (Korea's Personal Information Protection Act)

For users in South Korea:

• Compliance with PIPA requirements
• Provision of information about third-party data transfers
• Implementation of data localization measures where required

4.5 LGPD - Brazil's Lei Geral de Proteção de Dados

For users in Brazil:

• Compliance with LGPD principles and requirements
• Support for data subject rights as outlined in LGPD
• Appointment of a data protection officer where required

4.6 PIPL - China's Personal Information Protection Law

For users in China:

• Compliance with PIPL requirements for cross-border data transfers
• Provision of necessary privacy notices and consent mechanisms
• Implementation of data classification and security measures

5. Advertising and Advertising Platform Integration

Our mobile applications integrate various advertising platforms to provide free services and support our business operations. Below is comprehensive information about the advertising platforms we use:

5.1 Integrated Advertising Platforms

We integrate with the following advertising platforms:

5.2 Advertising SDK Integration Details

Our applications integrate advertising SDKs from the above platforms. These SDKs may collect:

• Device identifiers (IDFA, GAID)
• Device information (type, model, OS version)
• Location data (city-level or precise, depending on permissions)
• App usage data and behavioral patterns
• Advertising engagement history
• IP address and network information

5.3 Types of Advertisements We Display

Our applications may display the following types of advertisements:

5.3.1 Splash Ads (App Open Ads)

Full-screen advertisements displayed when users open the application or return from background. These ads may appear while the app is loading and are designed to provide high visibility for advertisers while maintaining smooth user experience.

• Display duration: Typically 3-5 seconds
• May include close button after initial display period
• Frequency: Limited to appropriate intervals (not excessive)

5.3.2 Rewarded/ Incentive Video Ads

Video advertisements that users voluntarily watch in exchange for in-app rewards such as virtual currency, premium features, or bonus content. These ads are user-initiated and provide an opt-in monetization model.

• Full video completion rewards
• Skippable options where applicable
• User opt-in only

5.3.3 Interstitial Ads

Full-screen advertisements that appear at natural transition points in the app experience, such as between screens, after completing an action, or during content loading.

• Display at appropriate intervals
• Include close functionality
• May be static images or video

5.3.4 Banner Ads

Rectangular advertisements displayed at the top or bottom of the screen, providing persistent visibility without significantly disrupting the user experience.

• Standard IAB banner sizes
• Auto-refresh at appropriate intervals
• Collapse option when not filling

5.3.5 Native Ads

Advertisements designed to match the visual style and format of the surrounding content, providing a more seamless advertising experience.

• Clearly labeled as advertisements
• Consistent with app design

5.4 How Advertising Platforms Use Your Data

Each advertising platform has its own privacy policy. These platforms use collected data for:

• Delivering targeted advertisements based on user interests and behavior
• Measuring advertising effectiveness and campaign performance
• Frequency capping and sequencing to improve user experience
• Attribute conversion events to advertising campaigns
• Improving ad relevance and targeting algorithms
• Providing aggregated analytics to advertisers
• Fraud detection and prevention

5.5 Your Choices Regarding Advertising

You can manage your advertising preferences through the following methods:

• Device Settings: Use device settings to limit ad tracking (iOS: Settings > Privacy > Advertising > Limit Ad Tracking; Android: Settings > Privacy > Ads)
• Opt-Out Links: Visit opt-out pages for major advertising platforms:
  • Google: https://adssettings.google.com/
  • Facebook: https://www.facebook.com/help/1075880516296567
  • Apple: https://support.apple.com/en-us/HT202074
• In-App Purchases: Some apps offer premium versions without advertisements through in-app purchases
• Contact Us: Reach out to support@boyuya.com for assistance with advertising preferences

5.6 Advertising Platform Compliance

All advertising platforms we integrate with are required to comply with:

• Platform-specific policies (Google Play, Apple App Store)
• Industry standards and best practices
• Applicable privacy laws and regulations
• Fraud prevention and brand safety measures

5.7 Ad Mediation and Optimization

We may use mediation platforms to optimize advertising revenue and provide the best fill rates:

• AdMob Mediation
• AppLovin MAX
• ironSource LevelPlay
• Other certified mediation solutions

These mediation platforms help us serve ads from multiple networks through a single integration, optimizing which advertisements are shown based on revenue and relevance.

6. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third parties that perform services on our behalf (hosting, analytics, payment processing)
• Advertising Partners: As described in Section 5 above
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Legal Requirements: When required by law, court order, or governmental authority
• Protection of Rights: To protect our rights, privacy, safety, or property
• With Your Consent: With your explicit consent for other purposes

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit using TLS/SSL
• Encryption of sensitive data at rest
• Regular security assessments and audits
• Access controls and authentication measures
• Employee training on data protection
• Incident response procedures
• Compliance with security standards (ISO 27001, SOC 2 where applicable)

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. The specific retention periods depend on:

• Nature of the information collected
• Purpose for which it is used
• Legal and regulatory requirements
• Business needs

When information is no longer needed, we securely delete or anonymize it.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including countries that may have different data protection laws. We ensure appropriate safeguards are in place:

• Standard Contractual Clauses (SCCs)
• Binding Corporate Rules (BCRs)
• Adequacy decisions by relevant authorities
• Other appropriate safeguards as required by applicable law

10. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your information ("right to be forgotten")
• Restriction: Request limitation of processing
• Portability: Request transfer of your data in a structured format
• Object: Object to certain processing activities
• Withdraw Consent: Withdraw consent where processing is based on consent
• Lodge Complaint: File a complaint with a supervisory authority

To exercise these rights, please contact us at support@boyuya.com. We will respond within the timeframes required by applicable law.

11. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our Website:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our Website
• Advertising Cookies: Used to deliver relevant advertisements
• Functionality Cookies: Remember your preferences and settings

You can manage cookie preferences through your browser settings or our cookie consent management platform.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our Website
• Updating the "Last Updated" date at the top of this policy
• Sending notification through our Apps (if applicable)
• Requesting your consent for material changes where required

We encourage you to review this Privacy Policy periodically.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Company: Liuyang Boyuya Trading Co., Ltd.
• Address: No.7, Liuyang Shan Group, Tuqiao Village, Zhentou Town, Liuyang, Changsha, 410000, CN
• Email: support@boyuya.com
• Key Accounts: lijialong@boyuya.com
• Website: boyuya.com

14. Platform-Specific Privacy Information

14.1 Google Play Data Safety

Our Data Safety section on Google Play accurately reflects our data practices. Users can access this information directly on our Google Play listing.

14.2 Apple App Store Privacy Nutrition Labels

Our App Store listing includes accurate Privacy Nutrition Labels as required by Apple, disclosing:

• Data used to track you
• Data linked to your identity
• Data not linked to your identity

14.3 Age Verification

Our applications include age gates where appropriate to ensure compliance with age restrictions on various app stores and in different jurisdictions.

15. European Economic Area (EEA) Specific Information

For users in the EEA, the following additional information applies:

• Data Controller: Liuyang Boyuya Trading Co., Ltd.
• Legal Representative: Contact us for details
• Supervisory Authority: Users have the right to lodge complaints with their local data protection authority
• Processing Basis: We process data based on:
  • Contractual necessity (for providing our services)
  • Legitimate interests (for analytics, fraud prevention)
  • Consent (for marketing communications)
  • Legal obligations (for regulatory compliance)

16. California-Specific Rights (CCPA/CPRA)

Under the California Consumer Privacy Act and California Privacy Rights Act, California residents have additional rights including:

• Right to correct inaccurate personal information
• Right to limit use of sensitive personal information
• Right to know about automated decision-making
• Private right of action for certain data breaches

To exercise these rights, California residents can contact us at support@boyuya.com with "California Privacy Request" in the subject line.

17. Third-Party Service Providers

We use third-party service providers who process data on our behalf:

• Cloud Services: For data storage and processing
• Analytics: For understanding app and website usage
• Customer Support: For providing support services
• Payment Processors: For processing transactions
• Email Services: For sending communications
• Advertising Networks: As described in Section 5

All third-party providers are contractually required to protect your data and use it only for specified purposes.

18. Children's Privacy Protection

We take children's privacy seriously:

• Our services are not directed to children under 13 (or 16 in certain jurisdictions)
• We do not knowingly collect personal information from children
• If we become aware of accidental collection, we will delete the information promptly
• Parents can contact us to review or delete their child's information
• We comply with Google Play's Families Policy and Apple App Store's Age Rating requirements

19. Consent Management

We provide clear consent mechanisms where required:

• Consent for data collection and processing
• Consent for marketing communications
• Consent for non-essential cookies and tracking
• Option to withdraw consent at any time
• Easy-to-access preference center